Competitor analysis begins with identifying present as well as potential competitors. (Nike’s Q3 comprises the 13-week period ended Feb. Adidas has the marketing power to expand its brand and positive brand standing within the industry: the company will sponsor the 2012 Olympics in London (London 2012 Olympic Partners). Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding . Example: Where can I buy sneakers from Nike in Münster? As expected, Nike isn’t giving up market share without a fight and has initiated a series of initiatives — including Consumer Direct Offense in 2017 — aimed at accelerating its innovation, speed and direct connection to consumers. Indirect competitors are businesses that sell the same products as you but also specialize in other areas. Powered by Under Armour, meanwhile, is knee-deep in a turnaround plan after losing its stride around 2017 following a sharp ascension to the No. With a rich history of corporate responsibility, Deckers Brands embraces a holistic approach to doing the right thing. DICK’S Sporting Goods's main competitors include Nike, Finish Line, Foot Locker, Under Armour, Genesco, Academy Sports + Outdoors and Bass Pro Shops. However, due to the sibling rivalry that began in the 1920’s, I can say that adidas has got two formidable competitors with PUMA being the other serious competitor. Domino’s and McDonald’ssell pizzas and hamburgers respectively. (Under Armour’s Q1 comprises the 13-week period ended March 31.). The report includes information on our findings: Honda's direct and indirect competitors. Indirect competition is the conflict between vendors whose products or services are not the same but that could satisfy the same consumer need. McDonald’s and Applebees are both restaurant chains, but McDonald’s is a … All of the direct competitors are involved in the manufacturing and worldwide marketing and selling of footwear, apparel, equipment, and more. New products will also reduce the defection of existing customers of NIKE, Inc. to its competitors. Nike is the Top competitor of Adidas. To do this you may need to expand the search terms. Nike is the best sports company because they have great technology and equipment to boost performance. Nike is the giant of the industry. You might be like, “Zach, all of the other companies like Under Armour, Adidas, and Big Baller Brand do too.” Yes, I know. A few reasons: Branding with celebrity endorsements and global ads is expensive. The top 10 competitors in Nike's competitive set are Adidas, Anta Footwear Company Limited, ASICS, Li-Ning, Lululemon, PUMA, Under Armour, VF, Fila, Skechers Usa Inc. For a company to succeed in competition there is a continuous need to develop new products with higher quality than its competitors. So you could go to TGI Fridays for a burger and fries, or order delivery via UberEats from a local burger place, or even pop open the grill and whip up something yourself — which probably healthier anyway. The company went high-tech with its push into digital sports and e-commerce. Revenue for Nike came in … Nike, by working with both direct and indirect competitors, can push suppliers and manufacturers toward a new way of doing business. Both are older companies with higher total annual sales than UA. Nike recently announced its financial results for Q3 2019, which reported revenue of USD 9.6 billion in Q3 2019, representing a 7% increasing from USD 9 billion in the year-ago period. Compare DICK’S Sporting Goods to its competitors by revenue, employee growth and other metrics at Craft. Competitor analysis begins with identifying present as well as potential competitors. Your email address will not be published. Revenue for Nike came in at $39.1 billion for the 2019 fiscal year. Still, its efforts to maintain a foothold in the U.S., have seen some uneven results. Pizza Hut and Domino’s Pizza, for example, both sell pizzas. They also produce dri-fit soccer socks. “Its budget essentially precludes others from catching up.” Nike currently has $4.2 billion in cash. In basketball shoes, Nike provides cushion and lightweight materials to accommodate the sport. Therefore such high value items can be a great opportunity for high profits. However, the company must address concerns regarding competition, labor practices, imitation and patent protection. On Vans, Matt Powell, VP and senior industry adviser at The NPD Group Inc., cast it as the only brand of scale doing “great” — although he sees Nike leading the pack among the top three athletic footwear labels in the U.S. Watch FN’s video of top shoe players offering advice to their younger selves. Nike is competing in the fiercely competitive sports apparel market, with other big names such as Adidas, PUMA, and Reebok ready to pounce on any new opportunities. (By comparison, Adidas’ market cap is $55 billion, and Under Armour’s is $10 billion.). With higher competition ratio, Nike has to spend more money on marketing and advertising. Cutting edge research into materials design and consumer sentiment is expensive; Nike uses very expensive CAD systems and material blending processes. A direct, indirect or replacement competitor that currently has no distribution in your markets. The term contrasts with direct competition, in which businesses are selling products or services that are essentially the same. Competitors / Competitive Pressures Nike’s competitors consist of any brand that is selling sport shoes and apparel, especially brands like: Asics; Puma; Adidas; Reebok; The rivalry in the sports wear industry is very intense. DICK’S Sporting Goods's main competitors include Nike, Finish Line, Foot Locker, Under Armour, Genesco, Academy Sports + Outdoors and Bass Pro Shops. The reason is that once Puma and Adidas were operated under the brand name of Gebrüder Dassler Schuhfabrik by Rudolf and Adolf. But this week, Under Armour said its Q1 sales in the States dipped 3% as it continued to work toward more consistent gains — experiencing excitement around its HOVR franchise and in the run category. Meanwhile, analysts are becoming more optimistic about Under Armour’s revamped go-to-market strategy: “UA’s restructuring efforts and brand positioning around the ‘focused performer’ is paying dividends in the form of improving gross margin trend and expense management,” wrote Cowen & Co. analyst John Kernan on Thursday. They contrast with direct competitors, who not only target the same customer group, but also sell the same thing. “Nike’s scale provides a competitive advantage over smaller peers as it can continually reinvest gross margin upside back into the business,” Siegel said. Nike is a company that designs, develops, and markets footwear, apparel, equipment, and accessory products. Or reformers who are against sweatshops & want freedom would be an indirect competitor because … Nike spent $3.5 Billion specifically on marketing and demand generation in fiscal year 2020. Compared with gains of 23% in the Q1 2018, the brand today reported Q1 North America growth of 5%  — although CEO Kasper Rørsted blamed some of the weaker performance on supply chain shortages. Nike has focused its marketing efforts on the digital space in recent years. It takes longer to ship products around the world, so the products won’t be in the shops as quickly. $122.3 billion. Since then, the Germany-based company has been eking out double-digit gains in the region amid softening growth at Nike — so much so that investor sentiment around the Swoosh waned last year. Adidas appears to have … Adidas has also produces socks for soccer and other sports like basketball, and tennis. Threats of Substitute Products or Services When a new product or service meets a similar customer needs in different ways, industry profitability suffers. Adidas, Puma, Nike, and Lululemon are all ripping UA to shreds. The Nike business strategy is clear, invest in building your brand through emotional marketing and sports celebrity endorsements, develop products that have high-quality, market-leading technology and buy out competing sports brands. Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. Nike. Required fields are marked *. Nike remains the 800-pound gorilla of the footwear and athletic apparel market, but it's also been struggling to counter resurgent challengers like … Strengths and weaknesses are internal to your company—things that you have some control over and can change. The dynamic needs … Examples of indirect competitors are McDonald’s and Applebees or Nike and Timberland. This information should then be used to improve your company’s efforts and take the advantage. The top 10 competitors in Nike's competitive set are Adidas, Anta Footwear Company Limited, ASICS, Li-Ning, Lululemon, PUMA, Under Armour, VF, Fila, Skechers Usa Inc. As far as the market force is concerned, Nike is the number one competitor of adidas. Nike is the larger business overall and the market leader in the global sports footwear industry with revenues from their footwear of over $24.2 billion in 2018, compared to Adidas footwear revenue of $15 billion. But now Lululemon is moving closer in the competition with Nike and Adidas as the company is preparing to step into the footwear industry soon. Retail stores in the US Retail stores Worldwide. Competition. Sector Lifestyle and Retail. Therefore, they are direct competitors. Nike compete internationally with athletic and leisure footwear companies, sports equipment companies such as adidas, Puma, Li Ning, Under Armour for the direct competitors. Nike’s store formats include a mix of departmental stores, footwear stores, goods stores, tennis, skate and golf shops, and as well as retail accounts. Have a look at the sources of competitive advantage that have helped Adidas retain its leading position in the global markets. . Tagline/ slogan Band and Of Ballers; All … There are not that many companies who are “real” competitors to Apple, but most of the competition is catching up. “I would argue that Adidas has more brand momentum in the U.S. than the numbers reflect, since they are constrained by supply chain,” Van Sinderen said. The organization does a competitor analysis to measure / assess its standing amongst the competitors. Examples include who is on your team, your patents and intellectual property, and your location. Biggest threat for NIKE The greatest threat for NIKE is the inevitable stiff competition from other sports brand, especially Adidas. Here are 5 steps you can follow to conduct your own competitor analysis. Nike has been one of the biggest brand names always. Nike was originally known as Blue Ribbon Sports (BRS) and was founded by Phil Knight and his coach Bill Bowerman in January 1964. NIKE operates in the sports shoe and garment industry which is one of the most competitive marketplaces. Indirect competitors can of course also be found in exactly the same way. Incorporated in 1968, Nike has built a brand that has strengthened over the decades. Sports shoes are increasingly becoming an essential fashion accessory among global consumers and the sports shoes market is witnessing demand for trendy and comfortable footwear among all age groups. Converse SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table; Converse Brand Analysis Parent company Nike. PUMA is worth mentioning and one of the strong Adidas competitors. Indirect competition and substitute goods. Multinational countries benefit at the expense of farmers, workers and the environment. For example, an organic cosmetics company that is popular in Europe but that has no sales capabilities in the United States represents a potential competitor for American cosmetic firms. “Nike and Adidas are terrific brands, and while their relative strengths will ebb and flow with product content, brand positioning, marketing and overall brand popularity, they are likely to remain major forces in N. America for the foreseeable future,” said Van Sinderen, noting he sees growing momentum at other red-hot athletic labels such as Champion and Vans, both of which he believes are taking market share. A secondary competition to consider is an indirect competitor, which refers to a business or outlying factor that offers different approaches for customers to reach the same goal. 28.) Gather information about your main competitors. The main indirect competitors are laptop computers that allow for alternative communication such as through Skype and e-mail. According to B. Riley FBR analyst Jeff Van Sinderen, Adidas’ supply issues and resulting softer sales are actually indicative of its strength — as opposed to a slowdown. Transportation of products can add to global warming. To substantiate its high quality/high price lines, Nike is placing emphasis on the latest technology and applying innovation towards the development of new products, particularly the Nike Alpha Project which is a new line of … Both are older companies with higher total annual sales than UA. shows that the company has the strengths needed to support its global leadership in the sports footwear, equipment and apparel market. Nike competes with numerous athletic and leisure shoe and apparel companies all over the world. NIKE Brand Valuation. Compare DICK’S Sporting Goods to its competitors by revenue, employee growth and other metrics at Craft. Adidas is Nike's #1 competitor … Nike – Indirect Marketing (Retailers) Nike operates 338 retail stores in the US and 336 stores worldwide. Both brands range between £20-30 for their standard range,… NIKE operates in the sports shoe and garment industry which is one of the most competitive marketplaces. It has to be an essential part of your marketing plan. Clearly, a defining factor when considering who is winning in this market is the capitalization. Opportunities and threats are external—things that are going on outside your company, in the larger market. Want to read more articles like this one? There are also indirect competitors such as Bata, VNC, etc. Whether on the field of play, on social media … And it’s not even close: Athletic behemoth Nike has been the clear frontrunner in the space for years, with a market capitalization that sits at $110 billion and scale that remains largely unmatched. Nike has 76,700 employees and is ranked 1st among it's top 10 competitors. This can be done for example with the SEO tool Sixtrix. Nike has 76,700 employees and is ranked 1st among it's top 10 competitors. Televisions and PlayStations are other indirect competitors as they offer people alternative entertainment platforms for playing games and watching movies and news which reduces the use of the iPhone and hence its market share. How they compare to your business. that sell high-heeled footwear and lady shoes. Comparing the results to its competitors, Nike Inc reported Total Revenue decrease in the 3 quarter 2020 year on year by -0.62 %, faster than overall decrease of Nike Inc 's competitors by -7.43 %, recorded in the same quarter. The approach has meant that Nike has intentionally choked off its business with what it calls “undifferentiated multi-brand wholesale” partners while doubling down on direct … Nike took a gamble and convinced Jordan to sign on, despite his admitted preference for Adidas sneakers. Conclusion. (Nike’s Q3 comprises the 13-week period ended Feb. Adidas, Nike, and Under Armour are competitors in the lucrative market for athletic wear. Although the latter spent an estimated $100m on the World Cup, many fans thought Nike was in fact the official sponsor . A secondary competition to consider is an indirect competitor, which refers to a business or outlying factor that offers different approaches for customers to reach the same goal. Considering the WE-Bra would be a new and innovative product, it would not have any direct competitors, but there would be a wide range of indirect competitors. To overpower competition, Nike’s safest bet is to design innovative products that are tailored according to the needs of athletes. Together they have raised over 11.0B between their estimated 293.7K employees. Competitor analysis is a driver of an organization’s strategy and effects on how firms act or react in their sectors. Adidas, for example, just announced a headline-grabbing partnership with superstar Beyoncé. Currently, Adidas and Lululemon are valued at $51 billion and $38 billion, respectively. 3 slot among athletic brands in the U.S. Perhaps its biggest challenge, according to experts, is resuscitating its U.S. business. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. Nike's products are viewed as higher quality and command higher prices than its competitors, sometimes though consumers do not agree to this line of thinking. For example services like Dropbox and Google Drive are substitute to storage hardware drives. Forget the NBA; it’s the playoffs for athletics brands, and top labels are going toe-to-toe for bragging rights on their home turf. Later on their relations were deteriorated and separate the entity in to two companies Adidas and PUMA. Nike, Inc. Common Stock (NKE) Stock Quotes - Nasdaq offers stock quotes & market activity data for US and global markets. The fourth quarter of fiscal 2018, reported last June, marked Nike’s return to more impressive growth in the region after a short-lived slowdown. Nike’s top competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, Puma, Under Armour, Skechers and New Balance. 28.) Favorite Answer Well since Nike is made in China or Vietnam, any big company that's offering those Nike workers to work for them instead would be an indirect competitor. Well since Nike is made in China or Vietnam, any big company that's offering those Nike workers to work for them instead would be an indirect competitor. Nike is the world’s renowned and leading supplier of athletic shoes and apparels. 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It controls more than 47% of athletic shoe market with sale of U.S dollar 3.7 Billion. …, Analyze the competition’s strengths and weaknesses. Nike spent $3.5 Billion specifically on marketing and demand generation in fiscal year 2020. The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited …. (These are the competitors you most often think about.). Also Read Top 10 Nike competitors. … “Adidas has substantially grown its U.S. penetration in recent years, and demand appears to be outstripping supply.”. Apart from Nike, there are many more competitors of Adidas competing for market share including Under Armour and Puma. Indirect Competitors Lyft . Nike competitors analysis Who is Nike biggest competitor? The level and intensity of competition in the sports shoe industry has grown very high driven by digitization and changing consumer trends. Firstly, there are well-known sports brands around the world such as Nike or Adidas, who sell regular women's sports bra's. 28. Substitute goods are at least two products that we could use for the same purpose, i.e., to satisfy the same need. One of the biggest competitive pressures that Nike faces is the placement of their stores. To overpower competition, Nike’s safest bet is to design innovative products that are tailored according to the needs of athletes. Indirect competition is the conflict between vendors whose products or services are not the same but that could satisfy the same consumer need. All rights reserved. …. The company is positioned for further growth. © 2020 Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC.FN and Footwear News are registered trademarks of Fairchild Publishing, LLC. When you identify competitors, you have three types to consider: direct, indirect, and replacement. MORE FOR YOU . Considering the WE-Bra would be a new and innovative product, it would not have any direct competitors, but there would be a wide range of indirect competitors. Nike’s top competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, Puma, Under Armour, Skechers and New Balance. Your email address will not be published. This is a Nike subsidiary that produces athletic clothing and basketball footwear. Both brands range between £20-30 for their standard range,… Over the years NIKE, Inc. has redefined the ways of doing business in Consumer Goods. The organization does a competitor analysis to measure / assess its standing amongst the competitors. The main Starbucks competitors’ analysis consists of the following brands: Direct Starbucks Competitors 1.Costa coffee: This is one of Starbucks’ biggest competitors. Of course you can also search for and analyze your competitors using software. Nike’s target market is largely consumers ages 15–45. After a nearly two-year period of blockbuster gains, Adidas appears to be having its own “what goes up must come down” moment. It reported a return to growth there last July, when it revealed Q2 gains of 2 percent to $843 million. Nike delivers innovative products, experiences and services to inspire athletes. ), After a nearly two-year period of blockbuster gains, Adidas appears to be having its own “what goes up must come down” moment. Financial capability is crucial for success in head-to-head competition. They use the climalite technology for their athletic gear. Air Jordan. Competitor analysis is a driver of an organization’s strategy and effects on how firms act or react in their sectors. • List of NKE Competitors With net margin of 14.33 % company achieved higher profitability than its competitors. The largest of these competitors are Nike and Adidas. ... NIKE Auto-play video A homepage video is visually and emotionally engaging adding to the user's overall experience and a form of buyer persuasion. . (Kernan also raised his price target to $23 noting improving innovation in footwear and apparel along with improved full price selling.). The largest of these competitors are Nike and Adidas. Biggest threat for NIKE The greatest threat for NIKE is the inevitable stiff competition from other sports brand, especially Adidas. Nike’s indirect competitors are Converse, Sketchers, K-Swiss and Timberland. … Disclosure: I own shares of NKE For years, US sports gear maker Nike, Inc. (NYSE:NKE) has delivered superior sales and earnings performance, handsomely … WordPress.com VIP. In an indirect competition situation, the two competing businesses are indirect competitors. Category Apparel and accessories. Firstly, there are well-known sports brands around the world such as Nike or Adidas, who sell regular women's sports bra's. Nevertheless, in the hard-to-win North America market, Adidas has been riding the waves of a megaresurgence that started around 2016. Now PUMA … NIKE, Inc. is listed at New York Stock Exchange (NYSE) and have a market cap 87.52B USD. Indirect competitors like Gucci, D&G, and Calvin Klein fulfill the same need and want. That blows its competition out of the water. The term contrasts with direct competition, in which businesses are selling products or services that are essentially the same. Leo is a tech and consumer goods specialist who … Some of them are direct competitors while others are indirect competitors. Pepsi-Cola and Fanta, hamburgers and cheeseburgers, pizzas and fried chicken, are substitute goods. As of 2019, Nike has over 5 billion dollars revenue through shoes, apparels, merchandise etc. Together they have raised over 11.0B between their estimated 293.7K employees. NIKE has a few clear-cut competitors in the market for athletic shoes.Adidas stands as NIKE’s top competitor. In its first year of business, BRS sold 1,300 pairs of Japanese running shoes that grossed around $8,000. All three brands have the potential to drive gains, according to market watchers. ... Influencers BMW Tesla Nike. Nike, Inc. Common Stock (NKE) Stock Quotes - Nasdaq offers stock quotes & market activity data for US and global markets. Many sellers of substitute goods and sellers of substitute goods are in indirect competition. NIKE, Inc. is one of the leading firms in the Textile - Apparel Footwear & Accessories. Leo Sun (TMFSunLion) Jun 8, 2017 at 7:43PM Author Bio. As such, Nike needs to tread extremely carefully to ensure it isn’t replaced by one of these, or — somewhat less dramatically — doesn’t lose out on potential revenue. Nike’s gross profit margin is lower than some of its competitors, including VF Corporation and Lululemon. (Adidas’s Q1 covers the period from January through March 2019.). It was … Example: Buy athletic shoes in Münster. (Nike’s Q3 comprises the 13-week period ended Feb. However, they both target hungry customers who … Nike is a company that designs, develops, and markets footwear, apparel, equipment, and accessory products. It is ranked as the second largest coffeehouse in the world after Starbucks and it is the largest in the United Kingdom. Football is the main battleground between Nike and Adidas. With higher competition ratio, Nike has to spend more money on marketing and advertising. Televisions and PlayStations are other indirect competitors as they offer people alternative entertainment platforms for playing games and watching movies and news which reduces the use of the iPhone and hence its market share. After a nearly two-year period of blockbuster gains, Adidas appears to be having its own “what goes up must come down” moment. Nike's main competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, Puma, Under Armour, Skechers and New Balance. Counterfeiting. For its part, Nike continues to impress with edgy marketing and a heightened focus on DTC. But when it reported third quarter results in March, investors appeared unimpressed with Nike’s 7% gains to $3.8 billion in the U.S. — sending its shares tumbling on the heels of the results. Share Price. Please fill out this field with valid email address. With all the strong competitors, Nike has managed to hold the position as the leading brand however this does not mean that Nike does not have constant competitive pressures to face and other businesses to look out for. Nike has the dri-fit elite socks, that are very popular. The top 10 competitors average 19,970. PUMA. It was a start and the company wasn’t going to slow down anytime soon. Nike's products are viewed as higher quality and command higher prices than its competitors, sometimes though consumers do not agree to this line of thinking. This is the … The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nike competitors and includes Nike target market, segmentation, positioning & Unique Selling Proposition (USP). Compare Nike to its competitors by revenue, employee growth and other metrics at Craft. This company was founded in 1962 by Bill Bower man and Phil knight as Blue Ribbon Support and later on it became Nike in 1978 (Partlow, 2003). By 1965, the company made about $20,000. Direct competitors are the businesses that sell a similar product or service in the same category as you. There are also indirect competitors such as Nike or Adidas, who sell women. Is catching up employee growth and other sports brand, especially Adidas, ’... To boost performance in Münster to market watchers to the needs of athletes budget precludes! Very expensive CAD systems and material blending processes hardware drives 7:43PM Author Bio was in fact the official sponsor a! A market cap 87.52B USD reduce the defection of existing customers of Nike, Common. A new product or service meets a similar customer needs in different ways, industry profitability.... Similar product or service in the sports footwear, apparel, equipment, and Under and! Has a few reasons: Branding with celebrity endorsements and global ads expensive... 39.1 billion for the same way & G, and Calvin Klein the! 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