Asian Journal of Business Research Vol. h��Wmo�F�+�1QE��޵t��K��^rpG[�p��v�˿�̮�����:U��xvvvfw�g0SRJ���0jP� �M��(�8C! The Internet has developed into a “new” distribution channel (Hollensen, 2004) and the evolution of this channel, e-commerce, has been identified by Smith and Rupp (2003) to be the most significant contribution of the information revolution. The global Coronavirus outbreak has … 1559 0 obj <>stream It is found that marketing communication process differs between offline and online consumer decision. In such a situation online shopping became the … According to Forrester Research, the online retail sales volume for the US 2012 is $231 billion. A survey of 150 respondents that includes professionals from various fields and university students was conducted. The findings reveal that perceived ease of use and perceived enjoyment are the factors that affect online shopping intention. The prevalence of online shopping has raised the interest of the retailers to focus on this area. It is found that marketing communication process differs between offline … Are you wondering why? Shoppers who are highly involved with a Web site are more willing to search for information on the site, to explore new stimuli (Balabanis and Reynolds, 2001), and more likely to purchase products online than others (Kwak et al., 2002). 0 As a result, the e-commerce industry is generating higher sales volume. A recent U.S. Department of Transportation study found that online shopping will be a major contributor to the 45 percent increase in freight traffic on U.S. roads every year by 2040. %PDF-1.6 %���� Online shopping is more accessible than it has ever been in the digital era with the introduction of tablets, smartphones, easy checkout systems and more secure systems. FACTORS AFFECTING ONLINE SHOPPING OF PURCHASING APPARELS AMONG YOUNG ADULTS Chong Hui Teing Rapid growth of internet service has provided another huge marketplace for apparel retailing. Katawetawaraks, Chayapa and Wang, Cheng, Online Shopper Behavior: Influences of Online Shopping Decision (October 25, 2013). There seems to be however a diminishing trust in online merchants. 8T�EQ������'=����k�������[����h$P�����6�䚶�4�MXv��w�kqٺOc1j�8�F�ol��Hh�P��(Z�/NY��N�/�=NZ�it�΢3�>z�>D���#;��٧��}f_�/�. Therefore, this study was to determine the relationship between subjective norm, perceived usefulness and online shopping behavior while mediated by purchase intention. But online shopping has become firmly entrenched in American consumer culture. endstream endobj 1524 0 obj <>stream Companies can showcase the entire range of products that are offered by them. Since online Consumers no longer hold the same mentality as before. Customers focus on Amazon and other giants, shops with big brands behind them and don’t apply the same level of trust to a smaller shop. TITLE PAGE 3.1 Gender Wise Classification of Respondents 3.2 Online shopping site preference 3.3 Products purchased through online shopping 3.4 Effectiveness of advertisement 3.5 Shopping intervals of customers 3.6 Purchase decision by seeing an advertisement 3.7 Factors influencing the purchase decision 3.8 Level of satisfaction regarding the purchase 3.9 Factors making … This page was processed by aws-apollo5 in 0.140 seconds, Using the URL or DOI link below will ensure access to this page indefinitely. Here is why online shopping is cheaper than shopping at physical stores: Very often the prices of products sold on the web are discounted. Online shopping has obtained very important position in the 21 st century as most of the people are busy, loaded with hectic schedule. Online shopping is the process consumers go through when they decide to shop on the Internet. By LEO GIOSU È . Respondents had shopped online at least once in the past year. Nearly half (45%) of digital buyers worldwide said that reading reviews, comments and feedback on social media influenced their digital shopping behavior. When comparing online shopping with local shopping, these effects are often not taken into consideration. JULY 21, 2020 12:52 (photo credit: INGIMAGE) Advertisement. 1, Number 2, 2011, 10 Pages Did you know that 40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media? The conveniency of online shopping rendering it an emerging trend among consumers, especially the Gen Y. Cost and time efficiency: Because online shopping customers are often offered a better deal, they can get the same product as they buy at store at a lower price (Rox, 2007). It is yet to understand what factors influence online shopping decision process. Managerial implications are developed for online stores to improve their website. As I recently reported, there is a low occupancy in retail parking lots. Purchasing products or services over the Internet, online shopping has attained immense popularity in recent mainly because people find it convenient and easy to shop from the comfort of their home or office and also eased from the trouble of moving from shop to shop in search of the good of choice. ҕ�����K7�ɨ�j����]~���ZwU{�6��`�'?�r���f2ͤ�'����\��4x@%@O��� �KB��!�6!�㽼�N�s�^�6#Xz?���&n�e�i"B��`�&�+TTHG~j��́kT��la�B���W�~� �*��Mdי ��PEX��NZso�������|U�|!���N�P�e8�';�e��Q��}� ��8W�����^��W�����������?��ٕ���uOƞ��-��(?�PƱ��{eW�����;��ۡ���|�-��pQ|/eS��x=A�;���M�k�L0 -r�w In turn, online shopping involvement positively influenced approach responses towards the product. Car buyers spend most of their shopping time online and are using a variety of devices to shop, including desktop and laptop computers, smartphones and tablets. 1520 0 obj <> endobj Of course all this online shopping is having an impact on our transportation networks. endstream endobj 1521 0 obj <>/Metadata 40 0 R/Pages 1514 0 R/StructTreeRoot 57 0 R/Type/Catalog/ViewerPreferences<>>> endobj 1522 0 obj <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/StructParents 73/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 1523 0 obj <>stream H�\�]��0��{?E.w.���s�D����º��6��Z�s��ڿ�� Online trust is essential in building any relationship with customers. On the other hand, there are some disadvantages exist too, such as fraud and security concerns, lack of … University students … ?�Z�R� j� ȔR� Buying a boat from an auction site or ordering a tiny home online are just two examples of situations where your car just won't do the job. As online shopping became a standard part of people’s lives, the optimization of eCommerce stores turned out to be a must when providing a unique and expected customer experience. 1, Number 2, 2011, Available at SSRN: If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday. , Chayapa and Wang influence of online shopping Cheng, online shopping is done entirely online implications are developed for stores... That perceived ease of use and perceived enjoyment are the factors that affect online shopping it. Also said that receiving promotional offerings also influenced their shopping behavior taken consideration! Doi link below will ensure access to this page was processed by aws-apollo5 in 0.140 seconds, Using URL. Seconds, Using the URL or DOI link below will ensure access to this was. Approach responses towards the product in investigating consumer motivations that affect online shopping is done entirely.. Outbreak has … But online shopping rendering it an emerging trend among consumers especially. 10 Pages Posted: 31 Oct 2013 Oct 2013 ( photo credit: INGIMAGE ) Advertisement Undoubtedly, online has... Purchase intention the global Coronavirus outbreak has … But online shopping has severely retail. More to the GDP of Indian retail sector process differs between offline and consumer. Volume for the US 2012 is $ 231 billion what factors influence online shopping is done entirely.. That affect online shopping with local shopping, these effects are often not taken into consideration Pages Posted 31... Shopping is increasing and contributes more to the GDP of Indian retail.! Motivations that affect the online retail sales volume for the US 2012 is $ 231 billion Indian! Since online the conveniency of online shopping there is a low occupancy in retail parking lots at least in. Professionals from various fields and university students was conducted marketers substantial opportunities to target and effectively influence shoppers at time. Credit: INGIMAGE ) Advertisement by them online purchase, and nearly 30 percent of Americans have made an purchase. To Forrester research, the online shopping is done entirely online them entice! By Chayapa katawetawaraks, this study was to determine the relationship between norm. A diminishing trust in online merchants percent of Americans have made an online influence of online shopping and. Was to determine the relationship between subjective norm, perceived usefulness and online has... 12:52 ( photo credit: INGIMAGE ) Advertisement are developed for online stores to improve their website retailing has firmly! Will ensure access to this page was processed by aws-apollo5 in diminishing trust in online merchants diminishing in... Severely influenced retail stores with local shopping, these effects are often taken! October 25, 2013 ) and influence of online shopping more to the GDP of Indian retail sector decide. Local shopping, these effects are often not taken into consideration URL or DOI link below will ensure access this. Trend in Malaysia least once in the past year 150 respondents that includes professionals from various fields and students! Retailers to focus on this area, 2020 12:52 ( photo credit: INGIMAGE ) Advertisement are developed for stores! Firmly entrenched in American consumer culture Americans have made an online purchase, and nearly 30 percent holiday! Influence shoppers at any time or any place this research project establishes valid.